Pop Mart recalls counterfeit Labubu plush toys over choking risk from small parts
Small parts (feet, hands and eyes) may easily come off the toy, and a small child may put them in the mouth and choke, and the toy does not meet the Toy Safety Directive requirements.
What to do
Measure taken: Recall of the product from end users (economic operator: Retailer), in force from 17/07/2025.
Note from Recalled Today: If you own this product, stop using it and contact the seller.
Image: Safety Gate (European Commission)
Recall details
- Product
- Soft toy
- Company
- Pop Mart (COUNTERFEIT)
- Hazard
- Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
- Class or risk level
- Serious risk
- Notifying country
- United Kingdom in respect of Northern Ireland
- Countries that reacted
- None listed
- Identifiers
- Alert number: SR/03851/25
- Measure in force since
- 17/07/2025
- Published on Safety Gate
- November 5, 2025
- Listed on Recalled Today
- November 5, 2025
The headline, summary and steps above are written in plain English from the official notice below. Identifiers are copied exactly as the agency published them. Always check the official notice before you act.
Official notice
The notice's own wording from Safety Gate.
Pop Mart (COUNTERFEIT) Soft toy (Pop Mart Labubu Plush Toys)
- Product
- Product: Soft toy Name: Pop Mart Labubu Plush Toys Brand: Pop Mart (COUNTERFEIT) Description: Soft toy, in the shape of a doll, in four different designs.
- Risk
- Risk type: Choking Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
- Measures taken
- Recall of the product from end users (economic operator: Retailer), in force from 17/07/2025 Ban on the marketing of the product and any accompanying measures (economic operator: Other), in force from 09/07/2025
- Country of origin
- Unknown
Source: European Commission, Safety Gate (CC BY 4.0); summary edited by Recalled Today CC BY 4.0 · Safety Gate
Recalled Today is independent and is not an official government page.
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