Replay TRUE perfume: contains an ingredient banned in cosmetics
The eau de parfum contains BMHCA, which is prohibited in cosmetic products and may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation.
What to do
Measure taken: Ban on the marketing of the product and any accompanying measures (economic operator: Distributor), in force from 14/11/2024.
Note from Recalled Today: If you own this product, stop using it and contact the seller.
Image: Safety Gate (European Commission)
Image: Safety Gate (European Commission)
Notice details
- Product
- Perfume
- Company
- Replay
- Hazard
- According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
- Class or risk level
- Serious risk
- Notifying country
- Hungary
- Countries that reacted
- None listed
- Identifiers
- Alert number: SR/03967/25
- Barcode: 679602855587
- Measure in force since
- 14/11/2024
- Published on Safety Gate
- November 7, 2025
- Listed on Recalled Today
- November 7, 2025
The headline, summary and steps above are written in plain English from the official notice below. Identifiers are copied exactly as the agency published them. Always check the official notice before you act.
Official notice
The notice's own wording from Safety Gate.
Replay Perfume (TRUE)
- Product
- Product: Perfume Name: TRUE Brand: Replay Description: Eau de parfum, intended for women, 20 ml.
- Risk
- Risk type: Chemical According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
- Measures taken
- Ban on the marketing of the product and any accompanying measures (economic operator: Distributor), in force from 14/11/2024
- Country of origin
- Italy
Source: European Commission, Safety Gate (CC BY 4.0); summary edited by Recalled Today CC BY 4.0 · Safety Gate
Recalled Today is independent and is not an official government page.
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