Soft toy puppy sold on Shein: small parts and long ribbon can cause choking and strangulation
The electronic plush puppy has small parts (nose, bell, metal element of leash) that can easily detach and be choked on, and a long red ribbon that can wrap around a child's neck and cause strangulation.
What to do
Measure taken: Removal of this product listing by the online marketplace (economic operator: Other), in force from 12/06/2024.
Note from Recalled Today: If you own this product, stop using it and contact the seller.

Image: Safety Gate (European Commission)

Image: Safety Gate (European Commission)
Notice details
- Product
- Soft toy
- Hazard
- The toy contains small parts (nose, bell, metal element of leash) that can easily detach. A small child may put them in the mouth and choke. Moreover, the puppy has long strings (red ribbon). These can become entangled around the neck during various activities of a child, leading to strangulation. The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1
- Class or risk level
- Serious risk
- Notifying country
- Latvia
- Countries that reacted
- Ireland
- Identifiers
- Alert number: SR/04096/25
- Model or type: 667-2
- Barcode: PB2503140218865
- Measure in force since
- 12/06/2024
- Published on Safety Gate
- November 18, 2025
- Listed on Recalled Today
- November 18, 2025
The headline, summary and steps above are written in plain English from the official notice below. Identifiers are copied exactly as the agency published them. Always check the official notice before you act.
Official notice
The notice's own wording from Safety Gate.
Soft toy
- Product
- Product: Soft toy Description: Electronic plush toy in the shape of a puppy with a red ribbon and collar with bell. Product sold online, in particular via Shein (unique identifier: sl2311262284392222).
- Risk
- Risk type: Choking, Strangulation The toy contains small parts (nose, bell, metal element of leash) that can easily detach. A small child may put them in the mouth and choke. Moreover, the puppy has long strings (red ribbon). These can become entangled around the neck during various activities of a child, leading to strangulation. The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1
- Measures taken
- Removal of this product listing by the online marketplace (economic operator: Other), in force from 12/06/2024
- Country of origin
- People's Republic of China
Source: European Commission, Safety Gate (CC BY 4.0); summary edited by Recalled Today CC BY 4.0 · Safety Gate
Recalled Today is independent and is not an official government page.
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