Rexona recalls oxygen fresh shower gel over a banned ingredient
The 250 ml shower gel lists 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products and may harm the reproductive system and the health of the unborn child, and may cause skin sensitisation.
What to do
Measure taken: Recall of the product from end users (economic operator: Retailer), in force from 26/06/2025.
Note from Recalled Today: If you own this product, stop using it and contact the seller.

Image: Safety Gate (European Commission)

Image: Safety Gate (European Commission)
Recall details
- Product
- Shower gel
- Company
- Rexona
- Hazard
- According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
- Class or risk level
- Serious risk
- Notifying country
- Czechia
- Countries that reacted
- None listed
- Identifiers
- Alert number: SR/04124/25
- Batch number: 812617 B
- Barcode: 8710447273593
- Measure in force since
- 26/06/2025
- Published on Safety Gate
- November 19, 2025
- Listed on Recalled Today
- November 19, 2025
The headline, summary and steps above are written in plain English from the official notice below. Identifiers are copied exactly as the agency published them. Always check the official notice before you act.
Official notice
The notice's own wording from Safety Gate.
Rexona Shower gel (oxygen fresh)
- Product
- Product: Shower gel Name: oxygen fresh Brand: Rexona Description: Shower gel, 250 ml.
- Risk
- Risk type: Chemical According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
- Measures taken
- Recall of the product from end users (economic operator: Retailer), in force from 26/06/2025
- Country of origin
- United Kingdom
Source: European Commission, Safety Gate (CC BY 4.0); summary edited by Recalled Today CC BY 4.0 · Safety Gate
Recalled Today is independent and is not an official government page.
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