Rexona Men Adventure ADRENALINE 48H deodorant: contains BMHCA, a banned ingredient
The deodorant lists 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products, and it may harm the reproductive system and the unborn child and may cause skin sensitisation.
What to do
Measure taken: Destruction of the product (economic operator: Retailer), in force from 25/02/2026.
Note from Recalled Today: If you own this product, stop using it and contact the seller.
Image: Safety Gate (European Commission)
Image: Safety Gate (European Commission)
Notice details
- Product
- Deodorant
- Company
- Rexona
- Hazard
- According to the list of ingredients the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
- Class or risk level
- Serious risk
- Notifying country
- Czechia
- Countries that reacted
- None listed
- Identifiers
- Alert number: SR/00795/26
- Batch number: 8893144
- Barcode: 96033234
- Measure in force since
- 25/02/2026
- Published on Safety Gate
- March 17, 2026
- Listed on Recalled Today
- March 17, 2026
The headline, summary and steps above are written in plain English from the official notice below. Identifiers are copied exactly as the agency published them. Always check the official notice before you act.
Official notice
The notice's own wording from Safety Gate.
Rexona Deodorant (men Adventure ADRENALINE 48H)
- Product
- Product: Deodorant Name: men Adventure ADRENALINE 48H Brand: Rexona Description: Deodorant, advertised as having anti-perspirant action, 50 ml.
- Risk
- Risk type: Chemical According to the list of ingredients the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA may harm the reproductive system, may harm the health of the unborn child and may cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
- Measures taken
- Destruction of the product (economic operator: Retailer), in force from 25/02/2026
- Country of origin
- United Kingdom
Source: European Commission, Safety Gate (CC BY 4.0); summary edited by Recalled Today CC BY 4.0 · Safety Gate
Recalled Today is independent and is not an official government page.
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