OPSS warns about Baby Sleep Pillow – Blue and White Cat sold via Fruugo over suffocation risk
The pillow has been identified as a suffocation risk when used in a sleep space for babies, as pillows can increase the risk of overheating and airway obstruction linked to sudden infant death syndrome (SIDS).
What to do
If you own this product, stop using it and keep it away from children. Contact the seller for a refund or replacement.
Notice details
- Product
- Baby Sleep Pillow – Blue and White Cat sold via Fruugo
- Company
- Fruugo
- Hazard
- The product has been identified as presenting a risk of suffocation when used in a sleep space for babies.
- Class or risk level
- Serious risk
- Identifiers
- PSD notification number: 2601-0139
- Alert date
- October 1, 2026
- Published on GOV.UK
- October 1, 2026
- Listed on Recalled Today
- October 1, 2026
The headline, summary and steps above are written in plain English from the official notice below. Identifiers are copied exactly as the agency published them. Always check the official notice before you act.
Official notice
The notice's own wording from OPSS.
Product Safety Report: Baby Sleep Pillow – Blue and White Cat sold via Fruugo (2601-0139)
- Risk level
- Serious risk
- Measures taken
- other
- Summary
- Product: Baby Sleep Pillow – Blue and White Cat sold via Fruugo Hazard: The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Corrective action: The product is no longer available for sale.
- Product information
- Type: Childcare articles and children’s equipment – Baby Pillow Listing Name: Baby Pillow For Newborn Prevent Flat Head, Baby Pillows For Sleeping, Baby Memory Foam Pillow Fruugo ID: 342637611-750769198 Country of Origin: China Product Description: Blue and white baby sleep pillow in design of cartoon cat, marketed as suitable for use from 0-12 months. Product Report and Image: Link to Product Image and PDF
- Hazard
- The product has been identified as presenting a risk of suffocation when used in a sleep space for babies. Pillows and soft toys are advised not to be placed in the sleep space for babies under the age of one year as their presence increases the risk of overheating and airway obstruction, which have been associated with sudden infant death syndrome (SIDS). OPSS has recently published a Product Safety Alert for Baby Sleep Pillows, which highlights the risk they may pose to babies: Product Safety Alert (PA8). Further information on safe sleeping for babies can be found on the NHS website at the following link: https://www.nhs.uk/start-for-life/baby/baby-basics/newborn-and-baby-sleeping-advice-for-parents/safe-sleep-advice-for-babies/ The product does not meet the requirements of the General Product Safety Regulations 2005.
- Corrective action
- The listing is no longer available on the online marketplace (Fruugo). If you own this product, stop using it and keep it away from children. Contact the seller for a refund or replacement. Additional information PSD notification number: 2601-0139 Notified by: Office for Product Safety and Standards
Contains public sector information licensed under the Open Government Licence v3.0. Open Government Licence
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